Why mobile websites are crucial in this day and age

As more and more people are using their smartphones to browse the web, having a well designed mobile website that decreases website bounce rate is essential in the modern age. A customer may search for you on Google through their iPhone, your website will appear on the first page but what if your website is not optimised for mobile? What is users get sick and tired of constantly trying to zoom in to a textbox or on a button? This is where mobile web design comes in.

This will typically result in an increased website bounce rate (represents the percentage of visitors who enter the site and then leave (“bounce“) rather than continuing on to view other pages within the same site).[1] 

Our mobile web design expert team in Birmingham are specialists in optimising websites for mobile devices and can ensure your website will look good on any platform. Invest in a mobile website today and see an increase in website traffic immediately.



1. Wikipedia – Bounce Rate